Small businesses need to establish and maintain a strong presence to survive the cutthroat competition around them. Such a task is not a simple one and demands a range of resources and large amounts of investment. When budget is limited, it is crucial to find cost-effective and efficient ways to reach out to potential customers. Here are 5 ways you can help promote your small business and maintain a strong presence within the market, creating positive publicity and increasing chances of growth.
Build Your Social Media Presence
There is no better way to reach out to potential customers than social media. Using social media is a cheap way to advertise and efficiently market your products or services to the right kind of audience. Platforms such as Facebook, LinkedIn, Twitter and Instagram offer a one-to-one interaction with consumers and with the use of their sifting algorithm, you can boost your posts and direct traffic your way, gaining greater attention. Update your social media accounts regularly and engage with your audience to showcase upcoming products and company news. You can upload video clips and tutorials of product demonstration, and even testimonials by satisfied customers.
Set Up Your Business Website
In the era of e-shopping, it is vital for any budding business to build and maintain an official website. Your website is your business hub where everything comes together. It offers a detailed “About Us” section which elaborates on services, company policies, mottos, achievements and history, providing the viewer a clear glimpse of who you are. In many cases, it is your business’s first impression. Your website also provides a user-friendly platform for potential and existing consumers to reach out with any queries. Most importantly, a website is where you can facilitate e-shopping and significantly boost sales by creating a separate section for an online store with an encrypted and secure payment facility. Hiring a freelance graphic design sydney to custom-design your website can be expensive, in which case you can use the services of companies like Godaddy and WIX which offer premade templates and tools that help build your own website quickly and easily.
Send Emails and Newsletters
One of the most effective ways to promote small businesses is through sending emails and weekly or monthly newsletters. Encourage customers to sign up for your newsletter when they visit your website by offering small perks or one-time discounts. This is a significantly cheap and effective way to keep your customers updated about product information, new releases, policy changes, sales and premium discounts. Ensure that you are not spamming your customers and offer them the option of opting out from receiving any more newsletters.
Encourage Testimonials and Online Reviews
Satisfied customers are your greatest PR agents and will create a ripple effect that would encourage others to try your products and services. Encourage existing consumers to offer their opinions about your product and describe their experience. You should always be open to constructive criticism and work on ways to improve. Use your social media platforms to upload and share testimonials and reviews. Reach out to bloggers, YouTube artists and people around you to try your product and offer a sincere opinion. Cosmetic Brands send extravagantly designed PR packages to well-known YouTubers, Instagram celebrities and bloggers for detailed reviews so their subscribers and followers are tempted to purchase the item. You could also ask a customer to leave a review on your Facebook page by sending them a thank-you note or offering them a small discount on any future purchase.
Invest in Exhibits
Traditional ways to promote your business can be just as effective when planned correctly. Business expos, seminars and conferences and trade shows are excellent platforms to showcase your products, achievements, aims and creativity that makes you standout. Universities, festivals and different conventions are some key locations where you could use your marketing tools to advertise and promote your small business. Event planning agencies are usually geared toward upcoming and budding new businesses and they are also reasonably priced.