Having an active presence across social media can greatly influence your business, however being able to analyse your social media engagement is just as important. Being able to measure whether you are reaching your targets and goals will help your business achieve success.
Most social media sites have their own analytics, such as Facebook Insights or Google Analytics. These are generally free to use and will not only help you to see how many people have visited your site, but how they engage on your page. This can help you to figure out what posts are most successful, and what time of the day and which day of the week is most effective to post.
Facebook Insights will also analyse the demographics of your followers and those who view your page. It even tracks new likes and unlikes on your site.
If your business posts on various social media platforms it can become tricky and time consuming to use the analytics for each site. Hootsuite is one of the many tools available that helps businesses to monitor multiple social media accounts. Using both free and paid options, Hootsuite features many tools such as analytics, insights, engagement and more.
Hootsuite’s listening tool also helps small and medium sized businesses to understand what conversations are being said about their brand online. This will help you to stay on top of trends and to take your social media engagement to the next level.
For more information on how to measure the effectiveness of your social media and tools to help you do it, visit this site from the Victorian State Government.
If you have more questions about achieving your social media goals, book an appointment with a Small Business Smart Business mentor.