our mentors

Geelong Mentors

Small Business Smart Business can connect businesses in the Geelong region with mentors, who are experts in their field. These mentors can offer advice and next steps to help you overcome the issues that are stopping you from growing your business.

As well as the mentors listed below, Small Business Smart Business can also access mentors associated with the Small Business Mentoring Service (SBMS).

If you choose a Small Business Smart Business mentor, you can ask to meet any of the mentors listed below. The cost is $50 per 1.5hr session and you can book up to two sessions at a time online. To help you decide who to speak to, download our Business Diagnostic, which is designed to show the areas of your business that need work. Our Small Business Smart Business mentors include:

  • Philippa Bakes from Philippa Bakes Business Advisory – business planning, business improvement, fundraising, acquisition and sale of businesses
  • Chris Barker from Bendigo & Adelaide Bank – business banking, business finance, business loans, how to apply for a business loan
  • Hugh Bowman from Action Coach Geelong – business growth, planning, boosting profits, building systems
  • Jim Brown, independent consultant – increasing margins and sales in retail, retail staff training, setting up a retail business
  • Dave Chaffey from KBB Digital – websites, search engine optimisation, online selling
  • Nicole Crammond from Augustus Media – blogging, search engine optimisation, writing for the web
  • James Crook from Massage Champions – business coach, websites, search engine optimisation, online selling, social media, Facebook for business
  • Louise Doedee from Essential Property Solutions – commercial lease management and negotiations, building maintenance and compliance, statutory safety compliance
  • Mark Edmonds, MRE Consulting – management, sales, customer service, retail
  • Keith Fagg, independent consultant – family business
  • Daniel Fanning, D&D Worldwide Logistics – logistics, freight forwarding, exporting
  • Matthew Fletcher from Grant Ready – grants, grant opportunities, how to write successful grant applications
  • Deb Fribbins from Developing Excellence in Business – retail strategic planning, range planning, retail logistics and supply chain planning, global sourcing, retail staff empowerment
  • Nathan George from Pixeld – services websites, e-commerce websites, online applications
  • Maree Herath from Harvest Recruitment – how to best recruit staff, staffing policies and procedures, staff induction
  • Mike James from Better Mobile Photos – smartphone photography for small business, visual marketing
  • Katrina Kail from Reboot Retail – online retail, online shopping carts, eBay, setting up an eBay store, marketing an online store
  • Janina Lear from Be Socially Savvy – setting up Facebook, Instagram, Pinterest for business, Facebook advertising, social media planning, converting social media ‘likes’ to sales
  • Fiona Lucas from iRespectOnline – LinkedIn, Facebook advertising, online marketing strategy, online reputation, social media time management, general social media advice
  • Moore Stephens:
    • Paul Robson – setting up a business, company or trust, accounting and tax, understanding financial statements, auditing, selling a business
    • Wendy Maloney – accounting and tax, understanding financial statements
    • Ryan Leemon – accounting and tax, understanding financial statements
    • Annie Johnston – accounting and tax
    • Laura Osborne – accounting and tax
    • Beau Mittner – accounting and tax
  • Peter Rankin from Active Advisory – business planning, goal setting, cash flow
  • Marcus Savidis from Savi Solutions – sales, customer service, sales training.
  • Zak Srekat from Urway Coaching – business planning, getting unstuck and taking action
  • Mel Stewart from Hypersocial – hotel and tourism marketing
  • Jurgen Strauss from Innovabiz – Digital strategy, digital content production (pod casts, webinars, etc.)
  • Genevieve Sutherland from Expert Cloud Accounts – Cloud accounting solutions specialist, Xero add-on solutions, cloud accounting.
  • S3 Business Solutions:
    • Kim Bingham – recruitment, staff development, business culture
    • Beth Brown – business culture, health and wellbeing
    • Peter Holliday – leadership and people strategy
    • Melanie Kearsey – business culture, people strategy, customer service
    • Angelo Lauricello – business culture, people strategy, recruitment, staff development
    • Jem Switajewski – people strategy, leadership, customer service
  • Small Business Mentoring Service:
    • David McCutcheon – cashflow planning, finance, funding
    • Mike O’Brien – succession planning, governance
    • Martin Shirley – business planning, strategy, finance
    • Daryl Treloar – retail, hospitality, tourism, family business
  • Les Watson from Get More Time – time management, action planning, customer service, sales
  • West, Carr & Harvey:
    • Justin O’Brien – setting up a business, company or trust, accounting and tax, understanding financial statements
    • Liam Drady – setting up a business, company or trust, accounting and tax, understanding financial statements
  • Dave Whiteside from BetterClicks – search engine optimisation using Google tools such as Google Maps and Google virtual tours
  • Bill Winter from Point North Consulting – family business, turning a business around, planning, establishing a great culture, succession planning


You can request up to two mentoring sessions with any of these mentors under the Small Business Smart Business program. Each session costs $50. Book a Mentoring Session Online and we will contact you to confirm your booking.