privacy

Small Business Smart Business is bound by the Information Privacy Principles (IPPs) under the Privacy Act 1988 with respect to collection, use and disclosure of personal information.

Small Business Smart Business collects data for the purposes of improving services to small businesses in the Geelong region.  We may collect this data via a number of sources.

clickstream data

Clickstreams are the paths a user takes when navigating a website and the internet in general. When you visit Small Business Smart Business, our server may record the following information for statistical purposes:

  • the user’s server (IP) address and machine name
  • the date and time of visit to the site
  • the pages accessed and documents downloaded
  • the number of bytes transmitted and received for each request
  • the previous site or page visited
  • search terms used
  • the type of browser used.

We examine this information to determine the traffic through the server and to specific pages or applications. In order to deliver better services, we also perform statistical analysis to establish priorities and allocate resources.

No attempt will be made to identify users or their browsing activities except in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect server logs. The statistics and log files may be preserved indefinitely and used at any time and in any way necessary to prevent security breaches and to ensure the integrity of the information supplied by the website.

cookies

A cookie is a short piece of data which is sent from a web server to a web browser on the user’s machine when the browser visits the server’s site. The cookie is stored on the user’s machine, but it is not an executable program and cannot do anything to your machine. Whenever a web browser requests a file from the same web server

that sent the cookie, the browser sends a copy of that cookie back to the server along with the request. In this way, the server knows you have visited before and can co-ordinate your access to different pages on its web site. A server cannot find out a name or e-mail address, or anything about a user’s computer, by using cookies. Small Business Smart Business uses cookies to obtain session details for access to parts of our sites. Cookies are essential in providing a seamless access to some on-line databases. Cookie information is not stored or collected by Small Business Smart Business.

google analytics

In addition to web server logs, we use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Reports obtained from Google Analytics are used to help improve the efficiency and usability of this website.

Google Analytics uses first-party cookies and JavaScript code to gather statistics about how the website is accessed. It anonymously tracks how our visitors interact with this website, including where they came from, what they did on the site including such things as news registration. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers located outside Australia.

Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy  and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable javascript, or use the opt-out-service provided by Google.

e-mail addresses and other personal information

Small Business Smart Business will only record your e-mail address and personal information if you supply it to us, either by sending a message or completing and submitting a form.

Your information will only be used Small Business Smart Business for the purpose for which you have provided it and will not be added to a mailing list unless you have asked us to.

social media

When you use Small Business Smart Business’s social media pages, you are using an external site and are therefore bound by the privacy principles of that site. We encourage you to review the privacy policies of that site for further information. Small Business Smart Business does not endorse, and is not accountable for, any views expressed by third parties using that site.