Is your business struggling to target the younger generation? The attention of the 20 plus demographic eludes many small businesses, however a solution to this may lie within social media marketing.
Snapchat has become increasing popular within younger target markets due to its new features, creative lifestyle and the fact that too many of their parents are now on Facebook. While it may be more difficult to navigate, it can greatly benefit business.
It works by posting a photo or 10 second video for no more than 24 hours on your story, which all your followers can see. Alternatively, you can send a photo or 10 second video to individual followers that disappears straight away. It is the creative and short-lived nature of Snapchat that makes it so appealing.
The question is, how can small businesses use snapchat? Customers love to delve behind the scenes of businesses. You can show them a glimpse of the lifestyle of the company, or promote an event. It is possible to promote sales, and even exclusive specials for your Snapchat followers. This platform is all about fun, and is only limited by your creativity.
Obtaining followers on Snapchat is more difficult than other social media platforms. Users must know your Snapcode to be able to follow you. Promoting this code on other social media sites such as Facebook, Instagram and Twitter is a good way to reach out to your followers.
If your current marketing has been struggling to reach the younger demographics, or you are considering expanding your target market then Snapchat could greatly benefit your business.
If you need help with social media marketing then talk to one of the mentors at Small Business Smart Business.