starting a business
Starting a business can be a rollercoaster ride of learning and achievements. Here we highlight tips and tools that other businesses have used to get started and build a great foundation for a successful business.
If you advise small business start-ups, or have particular lessons from your business that you'd like to share, you can promote your business, your business expertise and enhance your profile online by registering to blog on this website at [email protected].
improving your cashflow with simple invoicing tips
March 13, 2014
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Cashflow is the lifeblood of all businesses and if you’re not managing your invoicing properly, you could be placing your business under unnecessary financial strain. Business accountant Alycia Edgar from Numbers for Life has identified a list of ‘trivial’ reasons why small business
Continue Reading →protecting your assets from copycats
January 17, 2014
By Davies Collison Cave Copycats generally start circling a business once it becomes becomes successful. You’ve done all the development work and then a competitor sees a good thing and swoops in on your market share. If you’re a business that stands behind a brand, the hard wo
Continue Reading →clever exhibiting – building customers and profit
March 04, 2014
Don’t make the mistake of thinking that exhibiting at an event is just a chance to show off your products and services, it’s much more than that! Exhibiting is a marketing tool that business can use to: start and build new but ongoing relationships with potential customers demonstrate
Continue Reading →when giving can come back to haunt retailers
December 18, 2013
By Lisa Sweeney, GOING CONCERN Christmas time is the time for giving. But some gifts in December may come back in January to haunt retailers and service providers. How you handle this will define how you are viewed by your customers. If a customer changes her mind or, as in many cas
Continue Reading →why blogging is important for business
November 01, 2013
By Nicole Crammond from Augustus Media. Every small business with a website should blog. Why? Because it’s a great way to show your expertise and build trust, but more importantly it improves the search engine optimisation of your business website. When blogging began in the late 19
Continue Reading →managing your online reputation
November 01, 2013
By Jurgen Strauss from Innovabiz. Facebook, Twitter and other social media are invaluable tools to help grow your business, but what about online reviews? The reality is, more and more of your potential customers are using online review forums to assist them in making purchase decisio
Continue Reading →it’s not who YOU know that will drive business growth
October 14, 2013
Making a commitment to business growth sends some business owners off on multiple marketing and advertising tangents, which soon become an expensive ‘hit and miss’ exercise that generates little, if any, additional profit. An alternative to hit and miss advertising is targ
Continue Reading →using online to boost profits
September 24, 2013
Smart businesses owners have gone way beyond just using the internet to establish an online presence via a website, they’ve evolved their business operations to engage new customers online and boost their profits. The Deloitte Connected Small Businesses Report released in April 2013 f
Continue Reading →answers to your business questions
September 24, 2013
Don’t presume that good small business advice has to cost your bottom line – the Australian Government’s Small Business Support Line offers Geelong small business owners great support without charge. The Small Business Support Line is an AusIndustry initiative designed to be your firs
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