our mentors

Geelong Mentors

Small Business Smart Business can connect businesses in the Geelong region with mentors, who are experts in their field. These mentors can offer advice and next steps to help you overcome the issues that are stopping you from growing your business.

If you choose a Small Business Smart Business mentor, you can ask to meet any of the mentors listed below. The cost is $90 plus GST per one hour session and you can book up to two sessions at a time online. To help you decide who to speak to, download our Business Diagnostic, which is designed to show the areas of your business that need work. Our Small Business Smart Business mentors include:

Overall business sounding board:

  • Mark Edmonds from MRE Consulting – management, sales, customer service, retail
  • John Fitzgerald from JFitz Consulting – business development and sales
  • Bill Winter from Point North Consulting – family business, turning a business around, planning, establishing a great culture, succession planning


Business planning:

  • Hugh Bowman from Action Coach Geelong – business growth, planning, boosting profits, building systems
  • Chalisa Morrison from Chalisa Morrison – Business planning, team motivation, effective communication



  • Jim Brown, independent consultant – increasing margins and sales in retail, retail staff training, setting up a retail business
  • Katrina Kail from Reboot Retail – online retail, online shopping carts, eBay, setting up an eBay store, marketing an online store


Media and Public Relations:

  • Sue Cartwright from Communication Tree – public relations, media, brand management, reputation management
  • David Finlayson from WordBiz – media, public relations, copywriting, newsletters, blogging, grant & award submissions


Digital Marketing:

  • Arthur St Digital
    • Matt Cowdell – digital marketing, search engine optimisation, social media
    • Chantelle Brockett – SEO, websites, Google ads, linkedin ads, facebook ads
  • Kerri Bennett from Yellow Door Digital – email marketing, SEO, digital marketing
  • Nathan George from Pixeld – services websites, e-commerce websites, online applications
  • Zoe Hollingsworth from Zebrafish Digital Media – video for business, Facebook Live, video editing tips and tools
  • Mike James from Better Mobile Photos – smartphone photography for small business, visual marketing
  • Janina Lear from Be Socially Savvy – setting up Facebook, Instagram, Pinterest for business, Facebook advertising, social media planning, converting social media ‘likes’ to sales
  • Fiona Lucas from iRespectOnline – LinkedIn, Facebook advertising, online marketing strategy, online reputation, social media time management, general social media advice
  • Mel Stewart from Hypersocial – hotel and tourism marketing
  • Dave Whiteside from BetterClicks – search engine optimisation using Google tools such as Google Maps and Google virtual tours



Andrea Henrickson from The Breakfast Coach– sales training, business development, sales conversations

Commercial Leasing:

  • Louise Doedee from Essential Property Solutions – commercial property lease negotiations and support services, building safety and statutory compliance


Managing people:

  • Maree Harris from People Empowered – getting the most from your team, managing staff, time management, team productivity


Exporting and importing:


Business structuring and managing finances:

  • Maxine Tattersall – cloud accounting, setting up, navigating and using Xero, MYOB
  • West, Carr & Harvey:
    • Justin O’Brien – setting up a business, company or trust, accounting and tax, understanding financial statements
    • Liam Drady – setting up a business, company or trust, accounting and tax, understanding financial statements


    You can request up to two mentoring sessions with any of these mentors under the Small Business Smart Business program. Each session costs $90 plus GST.

    Book a mentoring session online and we will contact you to confirm your booking.